frequently asked questions

What's happened to the skoosh skin shop?

We're making changes, but the mission stays the same. We've decided to build our business differently, so that our technology can have a bigger impact. Instead of selling directly to consumers and changing how you shop skincare - one person at a time - we're going bigger. We'll now be working with retailers and brands to change how they sell skincare to the market. This means that you'll see us again, but on retailer websites to help you navigate their ranges better. As they say, it's not goodbye, but a 'see ya later'!

How does skoosh work?

At skoosh, we believe in beauty based on fact, not fiction. That’s why we’ve built a database of thousands of products and their ingredients, covering a variety of brands from luxury to natural to Korean beauty and beyond. From this data, we identify ingredients that are harmful and those that effectively target specific skin concerns to curate a tight list of brands with high quality formulations.

To personalise your skincare experience, our beauty algorithm incorporates insights from expert dermatologists and scientific publications to match unique skin needs with products. This use of big data and algorithms means that skoosh simplifies the labourious task of researching the fine print or trying out various products, so that you can quickly find your dream regime.

  1. Discover your skin type: Start your journey by taking the skoosh quiz to assess your skin.
  2. Choose your products: Our beauty algorithm will curate a selection of products for you. Your selection will contain a variety of routine steps, brands, textures, and formulations, so that you can take your pick. Your results are unique, so every product is carefully chosen to work for your skin, while addressing your concerns and complementing your goals.
  3. Create a personal routine: We’ll send you a step-by-step cheat sheet on how to use your products together in a routine. Ingredients that don’t mesh are separated, and those that work best in the day or at night are highlighted.

How do you research ingredients?

Our ingredient database is sourced largely from research aggregators and meta-analyses, which have consolidated the outcomes of many ingredient studies (e.g. Pubchem). These include dermatology research papers and scientific societies. We compare multiple resources to ensure that we have the most up to date information on ingredient purpose, efficacy, and environmental safety. We will continuously evolve our database as new research is unveiled or as new ingredients enter the market.

Should I use products with petroleum jelly or mineral oil?

skoosh does not explicitly ban products with petroleum jelly (also commonly known as petrolatum) or mineral oil. We understand that some consumers may not wish to support the crude oil industry in any way. Consequently, we point out products that use alternatives like plant oils.

With that said, petroleum jelly and mineral oil are some of the most effective moisturising agents for dry skin types. Some critics claim that using cosmetic products formulated with these ingredients can cause cancer because they are sourced from petroleum – there is zero evidence that directly prove these claims. These are based on misinterpretations of a few loosely related studies. While petrolatum and mineral oil are derived from crude oil, when used in skincare, they are highly purified, medical grade ingredients that are safe. There are many studies which prove the safety and effectiveness of these ingredients in treating dry skin.

Should I use products with sulphates?

Sulphates are a type of cleansing agent that are efficient in cleaning both oil and dirt residue. As a result, sulphates are often used in skin cleansers. They are biodegradable and non-toxic, but they may not be for everyone. skoosh carries a variety of safe products to cater to different skin types – some products are formulated with plant-based sulphates and others are made with alternatives. The products that work for you depends largely on your skin type.

There are controversial claims made against sulphates, but not all sulphates are the same, so while some claims are based on fact, others are unfounded.

Should I use products with palm oil?

Many beauty products are formulated using plant oils. Palm oil is the most ubiquitous and the most efficient source of plant oil in the world. However, because there is so much demand for palm oil, production has rapidly expanded to the destruction of tropical rainforests. This deforestation has created many challenges to the survival of endangered animals. Uncontrolled production has created further issues such as increased greenhouse gas emissions and exploitation of child labour.

While these issues may persuade consumers to avoid palm oil, this is not necessarily an environmentally friendly choice. Compared to other plant oils, palm oil trees use less land and grow faster. In other words, if we switched to an alternative source (e.g. coconut or soy), it would be worse for the environment. So it’s actually better to continue using palm oil products sourced from sustainable farmers. In fact, 75% of the UK’s palm oil is sourced from farmers that don’t harm the environment or exploit workers.

You can read more about sustainable palm oil farming on the World Wildlife Fund website.

What is your stance on sustainability?

We believe that by validating what skincare will be effective for you as an individual, we will reduce overall waste by making sure that you use what you buy. In the UK, 77% of women use less than 10 items regularly, despite buying up to 100 in a year. This amounts to an average waste of +5.8k beauty products and their packaging in a lifetime, amounting to about £180k. On the flipside men tend to use what they buy, but we're here to ensure that they give you results too!

What about animal testing?

We confirm cruelty free status of products by checking with the brand as well as independent third party certifications such as PETA. We've done the extra research to ensure that brands are animal-friendly, not only in the UK, but also that they do not sell their products in markets that require animal testing.

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Do you identify vegan products?

We mark products that are certified by an independent third party such as the Vegan Society or PETA as vegan.

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